Hey friends!

Welcome to this week’s edition of Topspin Sisters, where we explore the culture, branding, and visual identity shaping women’s tennis.

After talking about the revolution of WTA's brand identity in the previous post, I thought it’d be fun to take a scroll through their Instagram and see how all that plays out on the feed.

Here’s what I found when breaking the posts into different categories:

Announcements

These are the posts to show who is currently playing in the tournament. The layouts vary—sometimes the headline is right at the top, sometimes it’s over the image, sometimes you get the purple gradients at the bottom.

These keep the fans in the loop instantly—but too many layout variations make the feed look inconsistent, and risks losing attention in fast scrolling.

Score Reports

There are two main flavors:

• Single match: winner’s photo + score.
• Multi match: profile pics lined up with results.

Providing the latest match score updates is very important to fans, but sometimes they feel repetitive. Adding mini takeaways, such as 'Biggest upset today!', might increase engagement.

Special Shoutouts

These are fun, but feel all over the place. One example: Jessica Pegula’s post had a cool newspaper look design—but since there isn’t a consistent style, it can be hard to tell at first glance what type of post or what account you’re looking at.

Tournament Schedules

There are three types:

• Draws: Look dramatic but get crowded fast.
• Match times: Handy, but the alignment makes you squint a little.
• Monthly schedule: This one nails it—bright, colorful, and super clear.

To make schedule posts more effective, WTA could standardize type alignment and hierarchy for consistency, use carousels posts to balance quick overviews first, following with detailed information, and add visual cues like icons to guide fans and make the content more engaging.

Player Quotes

Currently, everything is in ALL CAPS, which feels like shouting to audiences and is difficult to read the quote. Using the brand's purple color gradient background to increase the color contrast and sentence case would maintain the impact and making the text easier to read.

Miscellaneous

This is where the random stuff goes—such as top 10 rankings or player's photo showcase. Some of them deviate from the brand’s colors, disrupting the feed and making it harder to recognize as WTA content at first glance. The viewer experience would improve by sticking to brand colors, using consistent layouts and styles, and focusing on content that truly adds value.

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Summary

The WTA’s Instagram is loaded with updates—scores, schedules, stories and highlights. That’s great for keeping fans updated, but with so many posts every day, it can feel a little overwhelming. And sometimes the designs don’t all hit the same level of polish.

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How It Could Be Even Better

• Less clutter: Decide what belongs in stories vs. the main grid.
• More personality: Mix in behind-the-scenes moments or fun player facts to have a better engagement.
• More consistency: Use different colors for each post type (e.g., green for winning updates, purple for upcoming events, yellow for shoutouts), so fans can easily recognize the type of post at a glance.

Thanks for reading! 🎾

If you enjoyed reading Topspin Sisters, I’d love for you to subscribe and share it with your friends! I can’t wait to catch up with you next week for another edition. Until then, play more tennis and enjoy watching matches! 😊

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