Hey friends!

Welcome to this week’s edition of Topspin Sisters, where we explore the culture, branding, and visual identity shaping women’s tennis.

In this article, I discuss on why women's tennis deserves more attention and share resources to help you engage more deeply with the women's tennis community.

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Women's tennis lacks media coverage.

Although women make up 44% of sports participants, they only receive about 20% of sports news coverage as of 2025. According to a report from Wasserman’s The Collective, this gap is especially noticeable in tennis, where men's matches often take center stage, leaving the fantastic achievements of female athletes in the shadows.

Even when women's tennis gets airtime on media, the conversation often drifts towards non-sport-related topics like players' personal lives, rather than celebrating their excellent skills and accomplishments. This lack of visibility not only overlooks the contributions women make to the sports but also sends the message that their achievements aren't quite as deserving of recognition.

The current WTA player Ons Jabeur has spoken out, highlighting the unfair lack of recognition for women’s tennis.

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Ons Jabeur @Ons_Jabeur You don’t have to agree , just read with an open heart❤️ 5:40 AM • May 30, 2025 3848 Retweets 21117 Likes Read 933 replies

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Why did I start writing on Topspin Sisters?

I began writing on Topspin Sisters because I believe it’s important to focus on and share the stories of women in tennis, incorporating design elements into the narrative. As a graphic designer, I find it important to ensure that all the messages I communicate are design-oriented and visually engaging.

Also, I want my child to witness that pursuing one's passions is not only possible but also rewarding, hoping to inspire them to follow their own dreams. Additionally, I believe women’s tennis deserves more recognition and viewership, as it reflects the high level of skill and dedication that female players demonstrate, just like their male counterparts. By highlighting these stories, I can create a unique space where my love for both tennis and design intersect, allowing me to contribute to the sport every week.

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What makes women's tennis so special?

Tactical and Strategic Play

Women’s tennis is less about power and more about tactics, precision, and variety. From drop shots to long rallies to volleys, the mix of strategies makes the game exciting to watch.

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Momentum Shifts Fast

Because women’s tennis matches are played as best-of-three sets—both in regular tournaments and Grand Slams—the pace is faster, and momentum can shift quickly. Unlike the marathon matches often seen in men’s tennis, women’s matches feature rapid momentum changes, keeping the game exciting.

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Watch how Barbora Krejcikova saved 8 match points to beat Townsend at the 2025 US Open! 😱

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Diverse Playing Styles

Women’s tennis is full of diverse playing styles and personalities. From Iga Świątek’s calm demeanor and excellent footwork, to Naomi Osaka’s shy, introverted nature paired with powerful groundstrokes, to Jessica Pegula’s steady all-court game and consistency — each player brings their own unique weapon to the court.

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Watching these two players, who have almost completely opposite playing styles and personalities, is just incredible.

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Unpredictable Outcomes

While players like Świątek and Sabalenka have consistently remained in the top 10, women’s tennis is more competitive than the men’s game. Unlike the Big Three era or today’s dominance by Alcaraz and Sinner, many women players have a chance to challenge the best. This unpredictability is what makes women’s tennis so exciting to watch. Despite being unseeded in the 2023 Wimbledon women’s singles, Markéta Vondroušová from Czech battled through the matches and won the championship. (The Wimbledon champion Markéta Vondroušová: Unseeded. Unsponsored. Undefeated. from Athletic)

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What can you do to support women’s tennis?

Stay updated by following news on the WTA website, as well as independent tennis journalists and writers. Watch women's tennis tournaments and share these experiences with your friends and family. Get more involved in the tennis community by paying attention to the stories and sharing them with others. Here are some of my favorite places for the latest women’s tennis stories that I enjoy and would like to share with you.

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Newsletter

​Bounce by Ben Rothenberg (paywall)

Ben is an independent journalist who covers stories in major tennis tournaments and conducts in-depth interviews with ATP and WTA players. I enjoy reading Ben’s exclusive interview with the player; it reveals off-court personality traits and gives me a glimpse of the player, unlike the serious and dull news from major media outlets.

​Forty Deuce by Courtney Nguyen (free)

Courtney is a former Senior Writer for WTA Insider. Forty Deuce shares all the fun moments she collected with humorous memes that will definitely make you smile when you read them!

​Tennis Sweet Spot by Carole Bouchard (paywall)

Carole is a tennis writer and broadcaster who shares the stories of both ATP and WTA players through her newsletter, Tennis Sweet Spot. She offers valuable insights into the game and conducts interviews with players and their coaches. If you want to learn more about the exciting world of professional tennis, both on and off the court, consider checking out Carole's newsletter.

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Podcast

​The Player's Box​

Hosted by WTA players Madison Keys, Desirae Krawczyk, Jessica Pegula, and Jennifer Brady. This is a fairly new podcast with just a few episodes so far. I listened to all of them and really enjoyed it. It mainly features casual conversations with friends, sharing fun moments, and behind-the-scenes stories from the tour for the players. It gives our tennis fans a small glimpse into players’ lives on tour, which I find very satisfying.

​Tennis Insider Club​

Hosted by former WTA player Caroline Garcia and Borja Duran. They conducted in-depth interviews with current and former ATP and WTA players and coaches. I really enjoyed the interview; it had a calm, welcoming vibe that made the podcast feel warm and inviting.

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Support women's tennis today!

Giving women’s tennis players more attention isn’t just about the sport; it’s about elevating women’s sports as a whole. We all have women we admire in our lives—mothers, sisters, friends, colleagues, and daughters. Supporting women’s tennis means supporting their visibility, and opportunities. The more people watch women’s sports, the greater their impact — it will help reach far beyond the court. Supporting women’s sports not only helps close the prize money gap but also gives female athletes the spotlight they deserve.

Thanks for reading! 🎾

If you enjoyed reading Topspin Sisters, I’d love for you to subscribe and share it with your friends! I can’t wait to catch up with you next week for another edition. Until then, play more tennis and enjoy watching matches! 😊

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