Jasmine Paolini – AceMark Series

Hey friends!

Welcome to this week’s edition of Topspin Sisters, where we explore the culture, branding, and visual identity shaping women’s tennis.

This week, I’m excited to introduce the AceMark Series—a creative experiment where women’s tennis meets design. I had so much fun creating the logo and putting together this post for you. I hope you enjoy it!

What is the AceMark Series?

The AceMark Series is my creative project where I design player-inspired logos using shapes, colors, and typography. Each logo is more than just a mark—it’s a visual story. By studying how players perform on court and present themselves off court, I translate their energy, traits, and personality into meaningful logo and visual identities.

Why Jasmine Paolini?

Jasmine Paolini, the first player featured in this series, is an Italian star who shines in both singles and doubles. This year, she amazed her home crowd by winning both titles at the Italian Open. Watching Paolini play, you can’t miss her bright energy, resilience, and the signature smile. She never gives away a point, covering the court tirelessly and staying composed no matter how tough the match gets. Her joyful spirit immediately sparked ideas for how I could represent her in logo form.

My goal is to create a playful, vibrant design that captures her positivity and makes fans smile—just like she does.

Watch Paolini helps Italy win the Billie Jean King Cup title against the USA.

Key Words

To guide the design, I focus on three words that best capture her identity:

Dynamic – Paolini is constantly in motion, using her speed, agility, and variety of shots to disrupt opponents. She thrives under pressure, from tour-level finals to the Billie Jean King Cup.
Sunshine – Her big smile lights up courts and locker rooms alike. Fans and peers, including Iga Świątek, praise her positivity and authenticity. She radiates warmth and joy both in play and personality.

Thanks for being such a positive person in the locker room. There's not many of us who are so positive on a daily basis, so it's always good to see you and thanks for that. – Iga Swiatek

Bursting – Her explosive forehand surprises opponents and delights fans. Despite her size, she generates powerful shots that embody her fighting spirit.

Logo Design

Primary Logo – A playful wordmark of her name. Uneven letter weights and slightly unaligned characters reflect Paolini’s approachable energy and dynamic, unpredictable playing style.

Secondary Logo – A compact monogram “JP,” designed for smaller applications like social media avatars or a tennis dampener. It reflects her playful and fun personality.

Visual Language

Colors – Bright orange and cream symbolize joy, energy, and speed. The bright orange captures her burst of power, fast-paced presence on court.

Typography – Caprasimo features bold, rounded, and soft-edged serifs. It's playful and shows a unique personality, just like Paolini both on and off the court.

Final Video

I captured the design process and reasoning in a short video:

Reflection

This logo is my first attempt in the AceMark Series. I did some research on Paolini’s interviews, articles, and matches to create a design that really captures who she is. I’m happy with how it turned out, but I definitely see ways to make it even better—like adding a catchy tagline, telling a fuller story, or trying it out on things like posters or billboards. Still, creating this piece reminded me why I started AceMark Series: to celebrate players through design and share their stories in a new, visual way.

Thank you for following along—your feedback and thoughts are always welcome! I’m excited to create more player logos as the series grows.

If you enjoyed reading Topspin Sisters, I’d love for you to subscribe and share it with your friends! I can’t wait to catch up with you next week for another edition. Until then, play more tennis and enjoy watching matches! 😊

Topspin Sisters