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Topspin Sisters

A design-driven exploration of women’s tennis — sharing weekly stories on player logos, creative branding, and the visual identities that bring the sport to life.

About Topspin Sisters

We go beyond scores and highlights to explore the visual identity, branding, and culture of players, tournaments, and the WTA itself.

Every week, you’ll find:

  • Essays on the design behind players’ logos and tournament branding
  • Insights into the storytelling of women’s tennis
  • Original graphics and creative content

Whether you’re a tennis fan, designer, or storyteller, Topspin Sisters gives you a fresh lens on the sport you love — combining your passion for tennis with the power of design.

Subscribe and discover the stories behind the visuals with us!