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Topspin Sisters

A design-driven exploration of women’s tennis — sharing weekly stories on player logos, creative branding, and the visual identities that bring the sport to life.

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About Topspin Sisters

We go beyond scores and highlights to explore the visual identity, branding, and culture of players, tournaments, and the WTA itself.

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Every week, you’ll find:

  • Essays on the design behind players’ logos and tournament branding
  • Insights into the storytelling of women’s tennis
  • Original graphics and creative content

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Whether you’re a tennis fan, designer, or storyteller, Topspin Sisters gives you a fresh lens on the sport you love — combining your passion for tennis with the power of design.

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Subscribe and discover the stories behind the visuals with us!

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