Hey friends! Welcome to this week’s edition of Topspin Sisters, where we explore the culture, branding, and visual identity shaping women’s tennis. After talking about the revolution of WTA's brand identity in the previous post, I thought it’d be fun to take a scroll through their Instagram and see how all that plays out on the feed. Here’s what I found when breaking the posts into different categories: Announcements Source: WTA Instagram These are the posts to show who is currently playing...
about 2 months ago • 2 min read
Hey friends! Welcome to this week’s edition of Topspin Sisters, where we explore the culture, branding, and visual identity shaping women’s tennis. This week, I’m excited to introduce the AceMark Series—a creative experiment where women’s tennis meets design. I had so much fun creating the logo and putting together this post for you. I hope you enjoy it! What is the AceMark Series? The AceMark Series is my creative project where I design player-inspired logos using shapes, colors, and...
about 2 months ago • 2 min read
Hey friends! Welcome to this week’s edition of Topspin Sisters, where we explore the culture, branding, and visual identity shaping women’s tennis. In this article, I discuss on why women's tennis deserves more attention and share resources to help you engage more deeply with the women's tennis community. Women's tennis lacks media coverage. Although women make up 44% of sports participants, they only receive about 20% of sports news coverage as of 2025. According to a report from Wasserman’s...
about 2 months ago • 4 min read
Hey friends! We’re wrapping up the first week of the US Open and heading to the Round of 16 today. Here are some highlights from the first week of women’s tennis at the US Open. Jessica Pegula on point Jessica Pegula stays sharp in week 1 and is smoothly advancing through the quarter-finals. So far, in the past three matches, she hasn’t lost a single set. I enjoy watching her play, as she remains calm and collected on the court. Janice Tjen Makes history Janice Tjen, the emerging Indonesian...
3 months ago • 3 min read
Hey friends! Welcome to the Topspin Sisters’ The Weekly Spin! I’m so happy you’re here. This newsletter shares weekly stories from the WTA world—because women’s tennis deserves more attention! WTA was founded in 1973 by Billie Jean King in London. It was created to build equal opportunities for women in tennis. Over the decades, the WTA’s logo has changed and evolved through different phases, representing women’s professional tennis. It’s now a global entertainment brand with a massive...
4 months ago • 3 min read
Hey friends! Welcome to the Topspin Sisters’ The Weekly Spin! I’m so happy you’re here. This newsletter is all about bringing you some weekly highlights from the WTA world—because women’s tennis deserves more love! Weekly Tennis-Inspired Designs See her play, know her name. See her play, know her name. Women’s tennis deserves the spotlight. Want this as your phone wallpaper? Drop a 🎾 in the post's comments and I’ll send it your way! We’re heading into Week 2 of the WTA 1000 Madrid Open! Catch...
7 months ago • 1 min read
Hey friends! Welcome to the Topspin Sisters’ The Weekly Spin! I’m so happy you’re here. This newsletter is all about bringing you some weekly highlights from the WTA world—because women’s tennis deserves more love! Weekly Tennis-Inspired Designs Hoppy Easter! To everyone who celebrated, hope you had a joyful Easter surrounded by loved ones! Tournaments This Week Porsche Tennis Grand Prix (WTA 500, Stuttgart) Open Capfinances Rouen Métropole (WTA 250, Rouen) Match Highlights Mirra vs. Erika...
7 months ago • 2 min read
Hey friends! Welcome to the Topspin Sisters’ The Weekly Spin! I’m so happy you’re here. This newsletter is all about bringing you some weekly highlights from the WTA world—because women’s tennis deserves more love! This Week in Women’s Tennis Last week, the WTA Tour took a short break and is now entering the Porsche Tennis Grand Prix (April 14–21) and Madrid Open (April 22–May 4). The Billie Jean King Cup is heating up, with qualifiers currently underway in various countries. A record 146...
8 months ago • 2 min read
Hey friends! Welcome to the Topspin Sisters’ The Weekly Spin! I’m so happy you’re here. This newsletter is all about bringing you some weekly highlights from the WTA world—because women’s tennis deserves more love! The Charleston Open kicks off the clay season—a few key points of this week's Weekly Spin. We celebrate a historic all-American final at the Charleston Open since 1990. (Sofia Kenin vs Jessica Pegula) Jessica Pegula captured her first clay-court title at the Charleston Open. A new...
8 months ago • 3 min read